September 20, 2013

The Affordable Care Act and Insurance Brokers – Threat or Opportunity?

The September 2, 2013 edition of HartfordBusiness.com discusses the relationship between the federal Affordable Care Act (ACA, sometimes called “Obamacare”) and insurance brokers. It notes that many independent brokers have joined larger firms because of concerns about the future and lack of necessary resources for the ACA overhaul. According to the article, “a recent nationwide survey by Aflac found that 45% of brokers were considering exiting the health insurance business altogether.”

On the other hand, some brokers view serving the new customer base as an opportunity.  Edward Rapacky, president of Benefits Resource Group in Plantsville, said he increased his staff by 33% in order to stay on top of the new ACA regulations. Rapacky now spends twice as much time with each of his clients (an increase from 40 hours to 80 hours annually).  He believes that employers will need help sorting through the new rules and regulations, some of which will require them to overhaul their benefits packages.

Brokers also raised concerns initially about the state's new health insurance exchange, Access Health CT, through which individuals and small businesses will be able to shop for competing insurance plans. Brokers worried that the exchange would threaten their business by eliminating the middleman between the customer and insurer. According to the article, "those fears have retreated because insurance agents will be able to collect commissions for bringing customers to the exchange."
Commissions will be paid by insurance carriers, not Access Health CT, but insurers haven't shared their rate schedules with brokers.

Click here to read the full article.