Limiting Yellow Pages Deliveries in the City by the Bay

San Francisco could become the first city in the nation to restrict delivery of the Yellow Pages. The city’s Board of Supervisors recently proposed an ordinance to create a three-year pilot program that would restrict Yellow Pages distributors from delivering the phonebooks to residents who have not requested or approved of the delivery. The ordinance does not affect distribution in high traffic areas or at events and does not impact White Pages delivery. The board estimates that 1.5 million unsolicited Yellow Pages phone books are delivered in the city each year. The Yellow Pages Association has launched a website allowing all consumers to opt out of receiving Yellow Pages deliveries. The website also contains a copy of the organization’s Sustainability Report and information on how to recycle the phonebooks.