A study published in the medical journal The Lancet examined the effect of a 2012 nationwide anti-smoking campaign and found it to have been successful. The authors credit the campaign with an additional 1.64 million people attempting to quit and 220,000 people actually quitting smoking.
The authors conducted a survey of smokers and non-smokers both before and after the three-month campaign known as “Tips,” which featured real people talking about the suffering that smoking caused them. They found that attempts to quit rose by 12% as a result of the campaign.
