Marketers Use New Beer “Gimmicks”

According to a time.com article, beer marketers are using new promotions to attract beer drinkers this summer.

These promotions include:

1. selling limited edition “patriotic packaging,”
2. tying beer to charities that help soldiers,
3. making beer in an unfinished maple Louisville Slugger bat,
4. introducing new flavors that involve fruit, and
5. tying beer drinking to listening to music or watching television.

At least one beer company is taking the opposite marketing strategy.  Magic Hat beer is marketing their beer as “Just Beer.”