General Motors has pulled an ad campaign that offended bicyclists and apologized for it, according to this October 12, 2011 article.
The ad, which appeared in a number of college newspapers, showed an attractive young woman in a car smirking at an apparently embarrassed male bicyclist riding alongside. “Stop pedaling…start driving,” the ad said.
GM pulled the ad after the company was deluged with complaints on its social media pages. “The content of the ad was developed with college students and was meant to be a bit cheeky and humorous and not meant to offend anybody,” a GM spokesman said.
